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Brand Inc. is one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancies in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion ...

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5 Tips to Choosing the Best Public Relations (PR) Agency Fit

 

Selecting a public relations agency for a campaign or brand is never an easy process. We have put together 5 short steps to identifying the best public relations (PR) agency fit:

1. ESTABLISHED MEDIA CONTACTS

For us, our specialisation in consumer lifestyle PR in the diverse sectors - hospitality, fashion, healthcare, medical, lifestyle, consumer IT, food & beverage (F&B), and digital PR, has allowed us to establish strong media contacts and gain an insight into the stories and information that the media are interested in.

Look for a PR agency that fits the industry and work. Different agency specialises in different fields. Take for example, an oil & gas company may have different communication needs as compared to a hospital. It is imperative to ask for the portfolio.

2. RESULTS GUARANTEE

This is the cornerstone of our longstanding relationship with our clients. Over the years, we have continued to achieve outstanding and consistent track record.

Different agencies provide different safety nets their clients. Look for one that ensures success in your publicity campaign. Remember level of fees is never an indication of success or expertise.

3. ETHICAL PR & BUSINESS PRACTICE
Most companies are founded either on passion or profitability. Celebrating our 15 anniversary soon, we believe passion, expertise and most importantly ethics are the core reasons to Brand Inc.'s business longevity and success.

Avoid just requesting quotations. Always arrange to meet the agencies before appointing one.

4. ACHIEVE BUSINESS GOALS
It is important to choose a PR agency on their ability to achieve your business goals, not just on their their linguistic capability and journalistic experience. Consider the results that a public relations agency promises to deliver you. Are they are in line with your company’s goals?

5. COMMITMENT TO SERVICE
There are pros on cons to engaging a boutique public relations firm or an international communications organisation, depending on the requirements. Either way, it is important to find out the number of service hours to ensure that you are getting the service you need.

Malaysia

Brand Incorporated Sdn Bhd

No. 1 Jalan SS 20/27,
Damansara Intan,
Suite 728, Lobby 6 (Block A),
47400 Petaling Jaya
Selangor, Malaysia
(next to Tropicana City Mall)

t: +60 (03) 92121703

Singapore

Brand Incorporated Pte Ltd

27 Foch Road
#05-02/03 Hoa Nam Building
Singapore 209264

t: +65 62231866
f: +65 62231855

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