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Brand Inc. is one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancies in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion ...

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All The Rage Of Fashion PR

People of today’s world are much inclined to living according to trends, always aligning themselves with what is new and hot, especially in the world of fashion.

While many would think that getting a public relations (PR) job in the fashion industry would be easy, the truth is far from that. The real score is that fashion PR takes in more than just allure and fame. Underneath all of the glitz and glamour lies a fast-paced and highly competitive industry, and top fashion PR experts are very much a part of it. As such, the brains behind successful fashion PR should go all out to ensure what they do with the brand, press, images, credits, etc. is nothing less than outstanding.

Brand Inc Fashion Public Relations Singapore

Fashion PR is faced with a vast set of challenges characteristic of the high-profile and fascinating world of the fashion industry. Such an industry is constantly geared towards modernisation and inspirational changes, leading to the presence of many impressive brands and designs in the market. Hence, a good fashion PR professional must be kept up-to-date with the latest up-and-coming styles and trends, as well as have a keen eye on what both the media and consumers are looking for in order to garner positive media exposures and strive to maintain consistent promotional branding.

With all these demands, it is important for someone interested in being part of this industry to gain sufficient knowledge and experience through internships and job trainings. From there, one can progress to working either as an In House Fashion PR practitioner to focus only on one individual fashion house, or work in a fashion PR agency that has a bigger client base with several different designers, which demands for one to cater to each client’s needs and maintain relationships with them.

Malaysia

Brand Incorporated Sdn Bhd

No. 1 Jalan SS 20/27,
Damansara Intan,
Suite 728, Lobby 6 (Block A),
47400 Petaling Jaya
Selangor, Malaysia
(next to Tropicana City Mall)

t: +60 (03) 92121703

Singapore

Brand Incorporated Pte Ltd

27 Foch Road
#05-02/03 Hoa Nam Building
Singapore 209264

t: +65 62231866
f: +65 62231855

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