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Brand Inc. is one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancies in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion ...

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Audience Targeting: A Fundamental Technique in Public Relations

Public Relations, or PR, points to the degree of rapport achieved between the public and the organisation or particular person the PR practitioner represents. The key focus of doing PR should lie in the target audience, where PR professionals need to engage them and help them understand and develop goodwill toward the organisation or individual represented.


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A fundamental technique in successful PR is audience targeting. It is the process of ascertaining the target audience first before being able to guide them through relevant messages to have the desired take away. The construction of different but complementary messages is necessary for PR professionals as it addresses the distinct interests of the various audiences and stakeholders. However, it is important that the messages created should be relevant to each other despite the difference in form or content. This is to ensure consistency to the overall message and theme.

The importance of using audience targeting is to increase visibility, promote public understanding, and encourage support from funding sources. This requires PR professionals to be proficient in media relations, market positioning and branding. These are the trademarks of powerful PR agents who successfully assist clients in delivering clear and unambiguous information to their target audiences in a manner that effectively influences their beliefs and choices.

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