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Brand Inc. is one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancies in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion ...


Creative Digital Public Relations (PR) Initiative Celebrated Unity

Brand Incorporated (“Brand Inc.” or the “Group”) is proud to have developed a creative digital public relations (PR) initiative that aimed to celebrate, unite and support breast cancer awareness.

Creative Digital Public Relations (PR) Initiative Celebrates Unity

“My Colour Is Pink” digital campaign on Facebook was conceptualised by Brand Inc. to help BCF in their cause of raising awareness about breast cancer.

“Breast cancer does not look at the colour of our skin. We should all bravely fight this together,” asserts Ms. Elaine Seah, Group Director of Brand Inc., who has been working with Pink Ribbon affiliated projects for five years, and is truly passionate about this cause.

Such a campaign title innovatively calls for solidarity among all breast cancer fighters, survivors and supporters, regardless of one’s colour and background. Brand Inc. effectively used this international collaboration with BCF to boldly reach out to a wide range of audiences, daring yet supporting them to step out and stand together with a firm belief that no matter where they are from, breast cancer is not life threatening with early detection and treatment.

In this campaign, Facebook users could join in the Pink Ribbon support by putting some pink on their profile picture, sharing what wearing the ribbon means to them, and liking the BCF Facebook page. Each act of such simple steps would raise funds of S$0.50.

Brand Inc.’s digital campaign’s success in engaging a wide reach of audience was evident in just 3 days. Over a 100 likes were garnered in support for this campaign and a total of S$300 is to be donated. Importantly, awareness was raised too as all 29 comments affirmed an accurate understanding of what the pink ribbon symbolises. The meaningfulness of this campaign led 20 inspired supporters to even urge others to join in by sharing the post.


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About Breast Cancer Foundation

Breast Cancer Foundation (BCF) is a non-profit organisation set up in 1997 with the mission to eradicate breast cancer as a life-threatening disease. Being an advocacy group, BCF propagates awareness and education through talks, events, exhibitions and publications, and advocates early detection through regular screening. Support and volunteer programmes are organised for survivors and their family members, caregivers and volunteers through counselling, training, empowerment and ‘Healing Through The Arts’ activities. BCF is one of the few breast cancer advocacy groups in the world with a Men’s Support League to emphasise men’s role in society’s fight against this affliction. For more information, visit or call 6352 6560.


About Brand Incorporated Pte. Ltd.

Established in 2003 as a boutique public relations agency in Singapore, Brand Incorporated Pte Ltd (Brand Inc.) specialises in consumer lifestyle, hospitality and medical healthcare public relations especially in the area of digital and events communications. Over the years, Brand Inc. has evolved to be one of the leading boutique public relations (PR) agencies with presence in Singapore and Malaysia.


Brand Incorporated Sdn Bhd

No. 1 Jalan SS 20/27,
Damansara Intan,
Suite 728, Lobby 6 (Block A),
47400 Petaling Jaya
Selangor, Malaysia
(next to Tropicana City Mall)

t: +60 (03) 92121703


Brand Incorporated Pte Ltd

27 Foch Road
#05-02/03 Hoa Nam Building
Singapore 209264

t: +65 62231866
f: +65 62231855


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