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Brand Inc. is one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancies in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion ...

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Want an internship in the cut-throat public relations (PR) industry? Beware: This is NOT your typical internship. It’s real work.

This article is dedicated to any public relations (PR) greenhorn out there, who’s only got one foot prepared to venture into this industry. You’ve heard that it’s a highly stressful job. True story. But that’s only half. The better half is that it’s equally fulfilling too. There’s really nothing for you to lose, only to gain, even if it means through a tough internship. And what better way to encourage you than to share actual experiences from someone who was in your shoes.

Hear from our intern, Dylan, who was more than delighted to recount his experiences here in Brand Inc. Like you, he was new to this industry. So, fret not, if he could do it, so can you – with these valuable tips.

Dylan’s 3 Tips to Surviving in the PR Industry

1. Learn to Prioritise and Multitask

There’s no questioning that you’ll always have many tasks on hand. And every single task has a deadline. Since time is absolutely key in this industry, you need to work efficiently. How? Have a discerning mind. Know what’s most urgent and tackle them first, especially if they are simple tasks, or you might easily overlook them when you get overwhelmed by others. Also, cultivate a discipline to finish as much as you can before you conclude the day. Don’t let your work pile up!

2. Be Meticulous

Never consider your work to be completed, unless it can be trusted. When writing a press release, ask yourself, are your facts 100% accurate? It is your responsibility to be careful in ensuring quality information. Whatever work you contribute is part of the full process, which eventually goes out to the public and clients. So bear in mind that what you do is real work, not some school assignment.

3. Keep a Positive Attitude

Help your supervisor relieve her workload, instead of adding on to it. This was my goal during my internship, as spoken to me by Elaine. When you feel like work is taking a toll on you, remember, if you don’t do it, your boss has to. And that’s not why he or she hired you. Be a productive, useful worker who takes pride in your work, knowing that it all amounts to something substantial.

These tips are essentially lifelong skills, and useful for future careers, which Dylan picked up because he took that step out to the real world. That’s one of the enriching experiences a PR internship offers. Of course, learning PR practices and making wonderful memories with the team are among others:

While googling for an internship in PR agencies, I found Brand Inc. to be one of the top choices. And boy, I’m glad I picked them. Beyond picking up PR skills like media monitoring and calculating PR and AD values of media clippings, I was truly warmed by Brand Inc.’s team who did not once despise me for being a greenhorn, but were welcoming and extremely patient. I was also very inspired and impressed by their professional actions and efforts before any client meeting and submission of reports. Even though report figures might not be as favourable to the client at times, the sheer effort endeared behind the piece of report can only be felt by the entire team working on it. I’ve never regretted my experience in this firm!

Want an internship in the cut-throat PR industry? BEWARE: This is NOT your typical internship. It's real work.

Malaysia

Brand Incorporated Sdn Bhd

No. 1 Jalan SS 20/27,
Damansara Intan,
Suite 728, Lobby 6 (Block A),
47400 Petaling Jaya
Selangor, Malaysia
(next to Tropicana City Mall)

t: +60 (03) 92121703

Singapore

Brand Incorporated Pte Ltd

27 Foch Road
#05-02/03 Hoa Nam Building
Singapore 209264

t: +65 62231866
f: +65 62231855

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