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Brand Inc. is one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancies in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion ...


3 Reasons a Local Boutique PR Agency Is the Best PR Agency Fit

With a myriad of public relations (PR) agencies in the market ranging from global, specialised, boutique and so on, choosing a PR agency to work with can be tricky.

A PR agency represents the company and will play a vital role in maintaining and building relationships with the respective stakeholders. Thus, it is important to choose the best PR agency fit in order to have a better chance for greater results at higher cost efficiency. Here are 3 reasons why a local boutique PR agency would be more favourable than a global one:

Brand Inc Boutique Public Relations PR Singapore Malaysia

First of all, a local boutique PR agency can be more cost saving as compared to a global one. A client must first determine whether international services for the company are needed, and if such services are not required, then a local PR agency will be more suitable. This will help to save unnecessary costs and allow the local PR agency to tailor and execute more focused strategies within the client’s budget.

Secondly, expert knowledge of local media and culture is critical in delivering the most effective messages and there is no better PR agency that has such knowledge than a local boutique agency. PR professionals in the local scene will be equipped with more experience and understanding of the local target audiences, and as such have a much quicker grasp of what tactics would work best for them and yield the most effective results, as compared to an international PR agency that will have to invest in time consuming research due to their lack of familiarity and personal experiences.

Finally, there is a faster turn-around time with more personalised dealings in a local boutique PR agency. Unlike a global PR agency which handles hundreds of accounts, a local boutique one manages accounts on a much smaller scale with less red tape involved. This allows more efficient coordination and servicing of accounts internally. A faster turn-around time is as such possible and PR professionals are also able to provide more customised solutions as there can be more direct dealings with the local clients.

Here at Brand Incorporated, we firmly believe in keeping all clients close to our hearts in order to provide the best possible PR solutions for them. With over 10 years of providing customised public relations (PR) solutions backed by expert knowledge in local socio-cultural practices, we have evolved into one of the leading boutique consumer lifestyle PR agencies, making us the best PR agency fit for medical healthcare, hospitality and tourism, consumer lifestyle and food and beverage (F&B) PR accounts.


Brand Incorporated Sdn Bhd

No. 1 Jalan SS 20/27,
Damansara Intan,
Suite 728, Lobby 6 (Block A),
47400 Petaling Jaya
Selangor, Malaysia
(next to Tropicana City Mall)

t: +60 (03) 92121703


Brand Incorporated Pte Ltd

27 Foch Road
#05-02/03 Hoa Nam Building
Singapore 209264

t: +65 62231866
f: +65 62231855


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