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Brand Inc. is one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancies in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion ...


The Business Of Public Relations (PR) Professionals

Public Relations, or PR, is the business of communicating information to the public in ways that will allow them to develop an understanding of a person, firm or institution in a favourable light.

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When PR professionals communicate information such as the clients’ ideas, intentions, and official perceptions of relevant subject matters, they have to bear in mind the goal of winning over the media and sustaining relationships with the clients’ shareholders in order to build a reputable and favourable image of their clients. Well-handled brand imaging will in turn improve the public’s perception of the clients. As Dr Jacquie L’ Etang of Queen Margaret University once said, PR professionals can be regarded as "discourse workers specialising in communication and the presentation of argument and employing rhetorical strategies to achieve managerial aims."

The field of public relations can essentially be divided into several specific disciplines. Among which are:

1) Financial PR  which communicates financial results and business strategies
2) Consumer or lifestyle PR which creates publicity for a particular product or service
3) Crisis communication PR for managing a crisis
4) Internal communications that concerns communication within the company itself
5) Government relations that engage government departments to influence public policy
6) Food-centric PR for communicating specific information focused on foods, beverages and wine

Ultimately, doing public relations requires one to play the vital role of being a professional in building and managing relationships with those who influence the target audiences of an organisation or individual.


Brand Incorporated Sdn Bhd

No. 1 Jalan SS 20/27,
Damansara Intan,
Suite 728, Lobby 6 (Block A),
47400 Petaling Jaya
Selangor, Malaysia
(next to Tropicana City Mall)

t: +60 (03) 92121703


Brand Incorporated Pte Ltd

27 Foch Road
#05-02/03 Hoa Nam Building
Singapore 209264

t: +65 62231866
f: +65 62231855


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